Redefining the visual soul of a luxury collegiate hospitality brand through a lense of legacy.
@RECESS STUDIOS
Alum is an alumni-driven hospitality brand offering elevated accommodations that blends comfort with collegiate connection. The ask was to redesign a new branding system, driving towards an elevated luxury expression. The strategic approach was to visually express traditional legacy with a sense of school pride.
Type Design
Color System
Art Direction
Brandguide Lines Toolkit
Merchanise Design